STEP 1: Looking at the history of the genre will enable me to recognise conventions which have been used over decades, as these have obviously created an influence upon recent films. As each new 'thriller' movie is released the genre gets pushed and pushed in terms of how the production team challenges new forms of creativity in order to create a better film than before. It's all about keeping the audience engaged and not giving them something that they have already seen before yet still are able to follow the basic conventions of that specific genre. E.g. thriller.
STEP 2: In order to understand the types of conventions used with in this genre I looked at three film trailers of the mystery/thriller genre and analysed the camera shots, sound, editing, mise-en-scene and the narrative of each one. I have identify the conventions which I discovered through out the three trailers as well as when I analysed the short film. For example, fast past editing and use of quick shots work hand in hand with a thriller trailer/movie as it builds up suspense. The non-diagetic backing track which also heightens the tension, until the point where it reaches a climax, demonstrating the disruption of the equilibrium at its peak point.
STEP 3: It will be necessary for me to research existing products of the same genre in addition to the physical trailer but also the promotional advertisements such as a billboard poster and a magazine feature or spread. These ancillary products will work along side the trailer and add to the brand identity of the production.
STEP 4: By researching these promotional advertisements as well as the trailer it will allow me to identify features of conventions not only on the filming aspect but on the design of the poster and magazine. These 2D promotional posters need to have the same impact as the actual trailer in order to create synergy within the production.
STEP 3: It will be necessary for me to research existing products of the same genre in addition to the physical trailer but also the promotional advertisements such as a billboard poster and a magazine feature or spread. These ancillary products will work along side the trailer and add to the brand identity of the production.
STEP 4: By researching these promotional advertisements as well as the trailer it will allow me to identify features of conventions not only on the filming aspect but on the design of the poster and magazine. These 2D promotional posters need to have the same impact as the actual trailer in order to create synergy within the production.
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